The video game industry is built on money and hype, and video game trailers are the perfect mix of both. But considering just how many we get bombarded with every year, it takes a truly special one to stand out from the crowd. Here’s our list of the cream of the crop – the best video game trailers ever.
Metal Gear Solid 2: Reveal Trailer, E3 2000
The first trailer for Metal Gear Solid 2, shown at E3 in 2000, is almost single-handedly responsible for that little boast we see in so many AAA trailers today: made entirely from in-game footage. Kojima and his team wanted to show off exactly what we were in for when stepping back into Snake’s (assumedly really soft) sneaking boots and managed to do just that. Not only did we get a first look at one of the most anticipated games of all time, we got to see nine whole minutes of cutscenes and gameplay that featured (for its time) some of the most advanced AI, environmental interaction, and stealth-combat mechanics we’d ever seen. Sure there was that whole “you’re not actually gonna play as Snake for like 70% of the game” twist, but that didn’t come until later. – Jon Ryan, Senior Editor